Times Music has been appointed as a curator on Apple Music and will provide editor curated recommendations for music catalogs available on the latter. Times’ press statement states that it is ‘one of the first few Indian labels’, indicating that Apple Music plans to add at least a couple more labels from India, possibly due to demand or to drive Apple Music adoption in the country. Times Music will curate playlists across genres like fusion, Sufi, electronica, devotional, pop and rock, and bands like Indian Ocea, Haider, Midival Punditz, Singh is Kinng, Oopiri, Karsh Kale, Nannaku Prematho and Raja Natwarlal weekly. At the moment, Times Music claims to have 12,000 songs in its library and includes Indian and international artists. MTV India playlists: In October 2015, MTV India became the first local curator for Apple Music, where it would let the latter’s users listen to Bollywood and Indian indie music through curated playlists. The music channel would provide Indie Top 10 series, Coke Studio@MTV and theme based playlists along with plans to introduce music festival, celebrity and seasonal playlists. Apple Music in India: In early July, Apple Music launched in India and other countries, to be be available on iOS devices, Macs and Windows PCs at Rs 120 per month for individuals and Rs 190 per month for families, after a 3 month free trial. At launch, we reported that Apple Music had 30 million songs in its library and would be available from 30th June 2015 costing $10 a…
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