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Times Internet’s Spotlight to offer content solutions for marketers

spotlight

We missed this earlier.

Times Internet* has launched Spotlight, a content studio which will offer marketers content strategy, development and marketing, reports BestMediaInfo. Marketers will be able to own a content hub of sorts with this solution and create branded content in English and 9 regional languages.

Spotlight will let Times Internet tie up with brands to create articles, infographics, photo galleries, videos and other content. It also plans to review and edit the brands’ existing content and create new content. The Times Internet network claims to have a reach of 150 million users monthly across genres and languages.

Spotlight will let marketers access the company’s editorial team which will create and curate content, and this in turn will let brands provide content in stream, similar to Times Internet’s sites and other online publishers. It will also offer audience analytics and insights. The company has roped in Neha Gupta to head Spotlight. Prior to joining Spotlight, Gupta has worked with NDTV Convergence, Yahoo!, The Times Group (BCCL) and HCL for over 11 years.

Developments at Times Internet:
– In February, the company partnered with financial information website Investopedia to create and curate a blend of local and international content, knowledge events and seminars.
– In December last year, the company appointed former Outbrain executive Gulshan Verma as its chief revenue officer for setting up strategies, direction and management of Times Internet’s revenue opportunities.
– In October 2015, Times Internet launched regional language news and entertainment portal called Samayam in Tamil, Malayalam and Telugu.
– In July 2015, the company launched an Android app called SmartSpends which organised a user’s spends into categories like travel, dining and entertainment etc.

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Times Internet has been diversifying its portfolio by investing in and launching multiple services across domains. A look at its recent investments and acquisitions:
– Earlier this month, Haptik raised an undisclosed amount in funding from Times Internet.
– Last month, it acquired US-based sports broadcaster Willow.TV for about $100 million. In February, it got exclusive licenses for digital video clip rights for all ICC events from 2016 to 2019 for the US and Canada.
– In January, the company acquired micro content app Viral Shots for an undisclosed amount.
– In December 2015, Shuttl raised $20 million from Lightspeed Ventures, Sequoia India and Times Internet Limited.
– In the same month, it acquired Get Me A Shop, a startup which brings businesses online with a suite of technological applications, for an undisclosed amount.

Other investments in 2015 include Taskbucks, Dineout & inResto, Jiffstore, Uber and CultureMachine.

Our Times Internet coverage.

*Disclosure: Times Internet is an advertiser with MediaNama

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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