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Times Internet’s Spotlight to offer content solutions for marketers

We missed this earlier. Times Internet* has launched Spotlight, a content studio which will offer marketers content strategy, development and marketing, reports BestMediaInfo. Marketers will be able to own a content hub of sorts with this solution and create branded content in English and 9 regional languages. Spotlight will let Times Internet tie up with brands to create articles, infographics, photo galleries, videos and other content. It also plans to review and edit the brands’ existing content and create new content. The Times Internet network claims to have a reach of 150 million users monthly across genres and languages. Spotlight will let marketers access the company’s editorial team which will create and curate content, and this in turn will let brands provide content in stream, similar to Times Internet’s sites and other online publishers. It will also offer audience analytics and insights. The company has roped in Neha Gupta to head Spotlight. Prior to joining Spotlight, Gupta has worked with NDTV Convergence, Yahoo!, The Times Group (BCCL) and HCL for over 11 years. Developments at Times Internet: - In February, the company partnered with financial information website Investopedia to create and curate a blend of local and international content, knowledge events and seminars. - In December last year, the company appointed former Outbrain executive Gulshan Verma as its chief revenue officer for setting up strategies, direction and management of Times Internet’s revenue opportunities. - In October 2015, Times Internet launched regional language news and entertainment portal called Samayam in Tamil, Malayalam…

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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