wordpress blog stats
Connect with us

Hi, what are you looking for?

Our digital & theatre releases aren’t overlapping – Anup Kurian, The Blueberry Hunt director

The Blueberry Hunt, an English-Hindi movie which is releasing in theatres today, is offering a legal digital download of the film in a week. We spoke with the writer-director Anup Kurian to get an idea about why he decided to do a parallel online and theatrical release: MediaNama: Why did you choose to make the movie available for download online? Kurian: The direct download is a very natural progression of how a film’s premiere should be taken to the audience. Because at this point, there are many ways to enjoy a film and I believe that (users should be able to) watch the film on the device they prefer to or in a theatre. When you want to provide a film on the device they prefer, the best option today is to give them an HD file with the subtitles. This is exactly what we're doing. The Blueberry Hunt Movie Stills https://t.co/4YW4IPDKaD #Bollywood pic.twitter.com/ATwbv14F5F — ebharat (@ebharat) April 8, 2016 MediaNama: Did you face any pressure from cinema owners asking you to let the movie download happen after the theatrical release? (The movie was supposed to be released on 30 April, the same day the website offers a download for.) Kurian: We planned for the digital and theatrical release on 15 April but rescheduled to 8 April for India. Today it is out in the theatres, where we have 25 shows across India. Because the digital download is set to be a week after the theatre release, Indian users will get…

Please subscribe/login to read the full story.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ