The Blueberry Hunt, an English-Hindi movie which is releasing in theatres today, is offering a legal digital download of the film in a week. We spoke with the writer-director Anup Kurian to get an idea about why he decided to do a parallel online and theatrical release: MediaNama: Why did you choose to make the movie available for download online? Kurian: The direct download is a very natural progression of how a film’s premiere should be taken to the audience. Because at this point, there are many ways to enjoy a film and I believe that (users should be able to) watch the film on the device they prefer to or in a theatre. When you want to provide a film on the device they prefer, the best option today is to give them an HD file with the subtitles. This is exactly what we're doing. The Blueberry Hunt Movie Stills https://t.co/4YW4IPDKaD #Bollywood pic.twitter.com/ATwbv14F5F — ebharat (@ebharat) April 8, 2016 MediaNama: Did you face any pressure from cinema owners asking you to let the movie download happen after the theatrical release? (The movie was supposed to be released on 30 April, the same day the website offers a download for.) Kurian: We planned for the digital and theatrical release on 15 April but rescheduled to 8 April for India. Today it is out in the theatres, where we have 25 shows across India. Because the digital download is set to be a week after the theatre release, Indian users will get…
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