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Star India wants brands to shell out Rs 8.5 crore to be IPL online co-sponsors


Indian Premier League (IPL) digital broadcast rights holder STAR India is apparently looking to charge online co-sponsors Rs 8.5 crore and online associate sponsors Rs 5.5 crore, reports exchange4media. Co-sponsors will get six 30 seconds ad spots per match on both Hotstar and StarSports.com, as well as six logo band placements on StarSports.com, the report added. Associate sponsors will get four ad spots per match and two logo band placements.

Individual ad spots (15 seconds and 30 seconds spots) are also on sale. Rs 2.15 crore will buy brands one 30 seconds spot per match for the entire tournament, while Rs 1.1 crore will buy them a 15 seconds spot per match for a limited number of matches. Sponsorship for branded segments like match highlights packages for boundaries and sixes scored, fall of wickets, etc are up for sale as well, between Rs 2.5 crore and Rs 4.5 crore.

Novi Digital, a subsidiary of STAR India, had picked up rights to the IPL for 2015, 2016 and 2017, for India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka, for an undisclosed amount.

We’ve written to Star India seeking further details, and will update this post once we hear back.

The global rights to the IPL for Internet, Mobile, Radio and Television (for certain territories) were won by a consortium led by Times Internet*, for a total fee of Rs 261.6 crore rupees for the four year period, 2011-14. That’s an average of Rs 65.5 crore per year, but note that this also included Radio and TV (for certain territories).

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BCCI-IPL’s notice to app developers

Earlier this month BCCI-IPL’s representative had warned app developers against presenting, what it refers to as, “proprietary content” in their apps. Proprietary content, according to the notice, includes match related content such as scorecards, schedules, commentary and audio-visual footage.

Live content, which isn’t covered by copyright (since no one can own “facts”), is legally referred to as Hot News, and companies try and claim exclusive rights to it for the period for which it is relevant/hot. In this instance, BCCI-IPL and STAR (via Novi Digital), are trying to restrict the usage of some content up until 15 minutes after the occurrence of the event. The Hot News case (read our comprehensive coverage here) has been in a limbo at the Supreme Court of India for a while now. Parties in that case include Cricbuzz (now owned by Times Internet, Idea Cellular and Onmobile Global).

Also Read: What Star India’s acquisition of IPL 2015 digital rights mean for Cricket online

*Disclaimer: Times Internet is an advertiser with MediaNama.

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