Snapdeal has partnered with 9 non governmental organisations (NGOs) to launch Snapdeal Sunshine, a platform where users can make donations to causes under education, health, sports, women empowerment, disaster relief and old age care. These organisations include Magic Bus, Akshaya Patra, Care India, Teach For India and HelpAge India, which will list required products for ongoing projects. At face value, it doesn’t look like Snapdeal is charging a fee for this service, but the products needed by the NGOs are from Snapdeal’s inventory and currently include cooking, education, sports, study, clothing, stationery, housing and other miscellaneous supplies. The products will be sent to the partner after the donation is accepted, and donors will be able to track the progress on Snapdeal. The company says that it launched the platform based on ‘studies indicating that Indians would like to give more to society but faced constraints like lack of visibility of end utilisation of their donations’. Rajnish Wahi, SVP, Corporate Affairs and Communications, Snapdeal said “Our partner NGOs will be able to crowd-source much needed resources to amplify and grow their good work.” Users can donate by selecting the cause or the NGO they wish to support and its products, decide an amount for donation, process payment and Snapdeal will deliver the products to the NGO’s location. Note that the process is online payment only as of now. Other platforms which branched into donations: - In January, YouTube added donations cards to the platform, which would let YouTube users donate to…
