wordpress blog stats
Connect with us

Hi, what are you looking for?

Users spend 8 hours monthly on Facebook: smartapp report

mobile-A_cell_phone_displays_an_application_designed_by_U.S._Airmen_supporting_Joint_Task_Force-National_Capital_Region_130116-A-MZ229-001

Times Internet’s* Android app smartapp has published a report on voice and data usage based on its 750,000 users (the app was launched 3 months ago). Smartapp tracks outgoing, incoming, 3G and roaming and offers online recharges based on usage from Vodafone, Idea, Airtel, Reliance, BSNL, MTNL and Docomo among others.

Here’s a breakdown of the report:

Phone usage

– Through anonymised data, the report states that users spend 85 minutes on the smartphone, broken down into: browser for 21 minutes, apps for 19 minutes, followed by calls at 13 minutes, music for 12 minutes, games at 11 minutes and video for 9 minutes.

– Interestingly, users sent 1.6 SMSes per day.

Advertisement. Scroll to continue reading.

1--wsUJUg_ogNiNcpKwPEDlw

Calling

– On an average, users make calls for 170 minutes and receive calls worth 220 minutes per month.

– Users’ top 5 contacts make up 64% of all outgoing calls, while incoming calls account for 14% from the top 5 contacts.

– On an average, less than 15% of all calls were STD calls, on which users spent 28 minutes per month.

– With respect to roaming, outgoing calls were at 7 minutes per month, and incoming at 12 minutes.

– Voice plans made up 63% of all plans picked by prepaid users. In this, 53% were top up plans, the most popular, followed by special recharges at 14%, 3G data at 12%, full talktime plans at 9%, shared with 2G data also at 9%, SMS at 2% and roaming plans at 1%.

Advertisement. Scroll to continue reading.

Data

– 410 MB of 3G data was consumed per month on an average

– Average WiFi usage was 690 MB per month

– Most prepaid users consumed 500 MB of 2G/3G data per month

Apps and app data

1-y7k1d541loZnl4u7dXhOkA

– Per month, YouTube used the most data at 210 MB, followed by UC Browser at 110 MB, Google Play at 92 MB, Facebook at 90 MB and WhatsApp at 85 MB.

Advertisement. Scroll to continue reading.

– Per month, users spent 500 minutes (8.3 hours) on Facebook, 400 minutes on WhatsApp, while under 100 minutes were apps like YouTube, Flipkart, Paytm, Amazon and Snapdeal in that order.

– On an average, a smartphone user received 8.7 notifications every day.

– The average number of apps on a phone was as low as 29 and also included system/pre-installed apps.

– Every month, users installed 7.8 new apps, and uninstalled 7.2 apps.

– Without providing the total number of installed apps out of the 750,000 users, smartapp states that in shopping apps, Flipkart was the most installed, followed by Paytm, Snapdeal, Amazon, Myntra, Jabong and Shopclues.

Telcos

Advertisement. Scroll to continue reading.

– Vodafone had the highest 3G user base in the market at 29%, followed by Airtel at 27%, Idea at 18%, others at 17% and Reliance Mobile at 9%.

***

Disclosure: Times Internet is an advertiser with MediaNama

Image Credit: Mid and bottom images from smartapp report

Advertisement. Scroll to continue reading.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.

News

Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.

News

Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.

News

The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.

News

For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ