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Users spend 8 hours monthly on Facebook: smartapp report

Times Internet’s* Android app smartapp has published a report on voice and data usage based on its 750,000 users (the app was launched 3 months ago). Smartapp tracks outgoing, incoming, 3G and roaming and offers online recharges based on usage from Vodafone, Idea, Airtel, Reliance, BSNL, MTNL and Docomo among others. Here’s a breakdown of the report: Phone usage - Through anonymised data, the report states that users spend 85 minutes on the smartphone, broken down into: browser for 21 minutes, apps for 19 minutes, followed by calls at 13 minutes, music for 12 minutes, games at 11 minutes and video for 9 minutes. - Interestingly, users sent 1.6 SMSes per day. Calling - On an average, users make calls for 170 minutes and receive calls worth 220 minutes per month. - Users’ top 5 contacts make up 64% of all outgoing calls, while incoming calls account for 14% from the top 5 contacts. - On an average, less than 15% of all calls were STD calls, on which users spent 28 minutes per month. - With respect to roaming, outgoing calls were at 7 minutes per month, and incoming at 12 minutes. - Voice plans made up 63% of all plans picked by prepaid users. In this, 53% were top up plans, the most popular, followed by special recharges at 14%, 3G data at 12%, full talktime plans at 9%, shared with 2G data also at 9%, SMS at 2% and roaming plans at 1%. Data - 410 MB…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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