ShopClues and 9XM have tied up to launch a show titled ‘Sunday Flea Market’, reports IndianTelevision. The show will air every Sunday from 11 am to 1 pm and will market curated products in various categories under Rs 1000.
The show will consist of an anchor who will introduce these products, followed by Bollywood songs, in a standard hosted music show format. Users can access these products online on its Sunday Flea Market section, where ShopClues lists a variety of items like shampoos, blankets, pen drives etc. All the listed products are discounted, but in limited quantity. The company mentions that the discounts are provided by merchants wanting to clear off limited stocks.
Note that in January last year, Snapdeal and cable distribution network Den launched a new TV shopping channel known as “Den Snapdeal TV Shop”. The channel would be available to all Den’s subscribers.
NMDFC tie up: Earlier this month, ShopClues signed a MoU with NMDFC, Delhi to market products made by artisans and craftspeople belonging to minorities, assisted by the NMDFC. The company will offer skill training, upgrades by means of the quality of products and offer catalog upgrades.
ShopClues funding: ShopClues raised around $100 million in funding, with a valuation of $1.1 billion, in January this year. At that time, co founder Radhika Aggarwal said that the company is looking to hit the markets with an IPO in 2017. ShopClues had previously raised $100 million investment in the same month last year. Other than this, it has raised around $15 million in multiple funding rounds.
HeyBiz investment: In December 2015, ShopClues invested an undisclosed amount in seedfunding in real time shopping assistant app HeyBiz. Interestingly, in August, ShopClues had launched a hyperlocal feature called the Neighbourhood Market on its mobile app, that allows merchants to connect with customers. In contrast to HeyBiz, this app lets localized sellers showcase their products to buyers near them across mobile and web platforms.
ShopClues made multiple hires in the last year:
– In October 2015, it appointed former PayU India’s director of engineering Gyanesh Sharma as AVP of engineering.
– In September, it appointed Arun Goel as its Vice President for products, to focus on developing scalable products.
– In June, it appointed Nitin Kochhar, former senior director of business development at Flipkart, as AVP of Categories and Animesh Kumar, who is a founding member of the online fashion store Fashionara, as Associate Director.