Vishal Sampat

Mukesh Ambani-owned Reliance Jio has chosen Vishal Sampat as its Chief Digital Officer, as the telco is expected to launch their commercial 4G services in India soon, reports Economic Times. In his new role, Sampat will be heading Reliance Jio’s digital marketing initiatives. In his previous role, Sampat was the CEO and Founder of SMG Convonix, a digital marketing solutions provider which was acquired by Starcom Mediavest Group to align with its digital offerings arm.

After launching its 4G services for employees only on the 27th of December, Reliance Jio said that it would be launching its 4G offerings commercially starting March 2016, but as of now there are no official confirmations regarding the date. Overall, Jio currently claims to have given out 70,000 4G mobile connections to its employees for testing ahead of the commercial launch.

Jio’s commercial launch: However, according to several reports that surfaced online, Relaince Jio is planning for a soft launch of its 4G services in India in a week or two; a Trak report claims that the launch will be at beta stage and only a select few users will receive sim cards and Wi-Fi hotspot devices. While, a PhoneRadar report states that Jio’s commercial 4G launch could be delayed by December 2016 as the company is apparently struggling to stabilize the network and fix various ‘blind spots’.

Appointments to Jio’s leadership base

In May 2015, has appointed Shamik Das as its chief corporate development officer, he is responsible for assessing customer readiness for 4G data in cities.

-In the same month, the company appointed Pradeep Shrivastava as its chief marketing officer to head Jio’s marketing operations.

-In April 2015, Reliance roped in Anand Narang, former Huawei India devices marketing head, as a marketing executive to steer the company’s marketing operations.

-In October 2014, Reliance Jio had appointed former Deutsche Telekom executive Rainer Deutschmann as its Chief Products and Innovation officer.

Other updates from Reliance Jio

-In March, Reliance had signed an Intra-Circle Roaming (ICR) deal with the Government-owned telco body BSNL, across 22 circles.

-In March, Reliance Jio said that it would offer free Wi-Fi connectivity through its Jionet programme across 6 cricket stadiums in the country.

In January,  Reliance Communications (RCOM) and Reliance Jio entered into a strategic partnership to share spectrum to provide LTE services. The companies also agreed to share spectrum in 800 MHz band across 17 Circles.

-In the same month,  Reliance had launched its 4G Lyf smartphones at Reliance Digital stores, which were originally launched  for its employees in the same month.

– A Credit Suisse assessment report released in December 2015 said Jio’s 4G services achieved a download speed of 15-30 Mbps with peaks speeds of upto 70 Mbps.

-In the same month, Reliance had opened Jio Chat to nine countries: Canada, USA, UK, UAE, South Africa, Singapore, Australia, China and India.