American Express and Nielsen’s survey titled ‘Understanding Online Consumers’, conducted across 6 cities - Delhi, Mumbai, Bengaluru, Jaipur, Ahmedabad and Hyderabad states that 70% of Indian consumers preferred online shopping with cards over COD, for quick refunds. Professionals aged 26-30 preferred cards over COD and claimed to have shopped online in the last year. The study did not mention its sample size, nor the timeline unless specified so, so it’s best to take it with a pinch of salt. Utility bill payments 3 out of 4 people pay utility bills online, People aged 18-30 years showed 81% adoption rates for online utility bill payments. People in Delhi and Bangalore did this the most, followed by Jaipur at 75% and Ahmedabad a 72% and mumbai at 69%. Discounts driving online shopping - 60% people said that they shopped online while discounts were on, 40% buy online due to cash back offers, 38% because of discount coupons and 35% because freebies and additional offers. - 99% in 18-25 years and 98% in 26-35 years age group said they shopped online frequently because they could pay online and compare products, while 61% of 46-50 year olds had shopped online in the last year and 37% intend to shop online in the next 12 months. - 51% of metro users intended to buy a mobile/table online, while 37% for the same in Tier I users. From the archives of 2011: Mumbai Prefers To Shop Online: ASSOCHAM Survey Mode of payment - 74% of women used…
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