Snapdeal has introduced flight and bus booking as well as food order on it’s Android app. The company said it would extend the feature to iOS devices soon, although it’s not clear when the website will be updated for desktop users.
— Snapdeal (@snapdeal) April 26, 2016
Users need to sign in to use any of the new features. Food order currently lists various restaurants in the user’s area, and interestingly, lets users search for dish name and find food options by cuisine. The flight tab gives users the choice to book one way or two way flights after filling in basic flight details. The company is currently offerings Rs 400 off as an introductory offer on flight bookings.
Interestingly, the flight booking options is being offered through Cleartrip, as indicated by the presence of a large sized Cleartrip logo. Similar to flight bookings, users can book buses by setting a departure and arrival city and choosing the date of journey. The bus ticketing options is being offered via RedBus, and features an option to call RedBus directly. Note that Paytm had launched bus ticketing in partnership with RedBus back in 2012.
MediaNama’s take: Diversification is playing an increasingly important role in ecommerce as companies look to differentiate and offer more value added services than others. Additionally it lets ecommerce platforms explore other services as a means of income, as the margins on ecommerce are quite low.
dPronto tie up: Last month Snapdeal partnered with dPronto to offer same day delivery services across India. The company would locally pick up packages from Snapdeal’s sellers or fulfillment centers, and deliver it to customers on the same day. Snapdeal had also invested $20 million in logistics firm GoJavas in October last year, to enhance its supply chain and logistics.
Snapdeal funding: In February, Snapdeal raised $200 million in funding from Ontario Teachers’ Pension Plan (OTPP), with participation from Iron Pillar and others. The company had said then that it would use the funds to build up its capabilities and for bettering consumer and seller experience. The company had also raised $500 million in August last year and $627 million in October 2014.