NexGTv, a subscription-based Over The Top (OTT) video content provider has launched its services globally across 140 countries. It claims to have over 1,000 Indian movie and TV show titles, as well as 150 TV channels on its video streaming platform.
For this, the company has secured mandatory digital rights from content providers and distributors including Rajshree Entertainment, One Network, HT Media, among others to screen content globally. The expansion will focus on Indian audiences in the UK, Australia, Canada and the US among others. NexGTv aims to provide content in Hindi, English, and Tamil. Apart from this, it will also stream an original series named It’s My City to its global audience.
Recent developments from NexGTv
-In Februaury, nexGTv tied-up with #fame to integrate its content on its streaming platform. As a part of the deal, #fame will create and premiere content exclusively on nexGTv before publishing it on other channels.
-In December 2015, film director Imtiaz Ali has tied up with nexGTv to launch a digital platform called SPOTLight where filmmakers and content creators can post their original short videos across genres.
Latest developments in online streaming
– In the same month, mobile VOD company Vuclip launched Viu, a video on demand (VOD) service in India. It also added original content by launching Viu Originals in the same month, starting with a cricket comedy chat series called What the Duck.
– In the same month, Zee Digital, the digital arm of Zee Entertainment launched a new video on demand platform called OZEE. It currently lists over 350 movies, most of them old Hindi and regional movies; various videos including trailers, recipes, award shows etc.; and TV shows that are aired on Zee.
– In February, Times Internet got exclusive licenses for digital video clip rights for all ICC events from 2016 to 2019 for the US and Canada. Times Internet will have exclusive access to 6 minute video clips from every hour of the match coverage from start to end of a match.
– In late January, Netflix launched in India. It was made available to users for free, for a month, and at Rs 500 per month thereafter for non HD content, limited to one screen.
– In December last year, YuppTV launched YuppFlix, an on demand movie streaming service in all its regions of operation.
-In November 2015, Star India’s video streaming platform Hotstar began its international expansion by entering the US, UK, Canada, South Africa, Germany, Malaysia and Singapore markets among others.