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Nazara Games acquires 26% stake in Mastermind Sports

Mobile game publisher and developer Nazara Games has acquired a 26% stake Mastermind Sports, the company confirmed to MediaNama. Through this investment, Nazara will look to create and publish games developed in the sports category. Additionally, the company will also publish games developed by Mastermind, on a selective basis. Mastermind Games currently develops mobile games in the sports category. It has an interactive prediction gaming platform named ‘Clever Cricket’, which is available on iOS and Android. The company was founded in 2014 and has offices in Bangalore and London. Nazara focuses on the mobile gaming market, and has developed and distributed a range of branded and original mobile games. The company also claims to be a distributing platform for developers such as Electronic Arts. Its customers include mobile carriers as well as handset manufacturers. Latest appointments: In December, Nazara hired Anuj Tandon as head of mobile game publishing and corporate branding. Tandon would be responsible for managing B2B relations for the company, along with key marketing and product aspects. In June 2015, the company hired Manish Agarwal, the former CEO of Reliance Games, as chief executive officer, a week after he quit Reliance. Agarwal will work with Nazara’s founder Nitish Mittersain to strengthen the company’s partnerships with studios in India, Southeast Asia and Central Europe and secure global partnerships for IPs. Previous game tie ups: -Last month, Advertising platform Tyroo partnered with Nazara Games to launch ‘Nazara Cricket’ app that will allow its users to buy cricket merchandise, and avail…

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