magzter

Digital magazine store and newsstand Magzter will now allow advertisers to display ‘interactive ads’ on its mobile app through a strategic tie-up with Singapore Press Holdings. Advertisers will be able to place targeted ads for preferred locations, categories and language using mini games, audio/video elements, swipe actions, event reminders, and location pointers. The ads will be full page interactive HTML5 for responsive fitting across iOS and Android devices.

Magzter says that the click through of its ad inventory is between 15-30%, way higher than that for web, which is less than 1%. The company claims to have over 7,700 magazines with more than 28.5 million global users. The magazines are spread across 30 categories in over 60 languages. In India, Magzter claims to have over 1800 Indian publications on its platform.

Unlimited subscription: In January 2015, Magzter had launched a subscription model called Magzter Gold, which offered users unlimited access to over 2000 magazines. Magzter Gold is priced at Rs 499 per month and Magzter Gold Lite is for Rs 249 per month. It’s worth noting that users can pay for the subscription using their Paytm wallet as well.

Competition
Magzter’s competitors include Zinio, readwhere, and Texture (rebranded from Next Issue). Despite this, India has seen a surge in the number of news aggregators which provide info from national and international publications.

-News Republic: In May 2015, global news aggregation portal News Republic launched India editions of its general news app News Republic and tech news app Appy Geek, after tying up with 29 publications. The app also offers syndicated news content from over 1,100 content partners across the globe.

-Dailyhunt: Dailyhunt app offers aggregated news content from local and international publications, and claims to have 20 million monthly active users, and 2.5 billion page-views monthly. It raised Rs 120 crore in February 2015 and acquired. In July 2015, it acquired BuyT to improve its mobile ad monetization, and in March 2015 it acquired Vauntz.

-Inshorts: Inshorts aggregates news across various categories. In November 2015, it launched a Hindi interface for its Android app, with plans to include Marathi, Tamil and Kannada by mid 2016. The company had raised $20 million in July 2015.

-Hike: Instant messaging app Hike Messenger had started aggregating news stories in Hindi, English and other regional languages in September 2015. The messenger had launched the News feature August 2015 where it would aggregate stories from leading English dailies.