Rocket Internet-backed fashion etailer Jabong's financials decreased further. The company reported (pdf) revenues of Rs 218.53 crore in the fourth quarter of 2015. This represented a decline of 19.3% from Rs 270.75 crore in the same quarter last year. The company also reported a gross merchandise value of Rs 377.73 crore, a decline of 19% y-o-y from Rs 465.61 crore. Gross loss for the company in Q4 2015, however, decreased to Rs 1.98 crore, from a loss of Rs 45.9 crore in the same period last year. The company reported an operational (EBITDA) loss of Rs 93.51 crore, down from a Rs 144.91 crore loss in Q4 2014. The company attributed the increase in profitability to better unit economics and reduced discounts. For the full year, revenues increased 7.1% to Rs 869.14 crore. The GMV increased 13.8% to Rs 1,502.9 crore. Net loss stood at Rs 46.74 crore compared to…
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