Real estate portal Housing has launched a Housing News section, a news platform for analysis on the real estate sector. The company mentions that it will cover breaking news, market trends, legal, home finance, taxation information, expert interviews and lifestyle information in the real estate sector.
The news section currently lists various articles, although they are mostly sourced from PTI or content consultants. However, there also individual articles. Overall the website has pretty interesting information like on fineprint in joint ventures in real estate and provides category listing to read articles about specific topics, making it easy to browse.
This move makes sense for Housing as the content it has is useful for users looking to make property purchases. In March last year the company had acquired realty-focused online community Indian Real Estate Forum (IREF) for Rs 8 crore. The forum had about 1.5 lakh members at the time. As such, Housing is overall trying to be a centralised platform for property based discussions, information and search.
Uber tie up: Earlier this month Housing partnered with Uber to let its users take a cab to visit home listings on the property portal, from within its iOS and Android apps. When users identify a property they’re interested in, they’ll be shown a “Get there with Uber” with multiple Go, X or other cars. The app confirms the ride through Uber’s interface.
Housing funding: Housing also raised an undisclosed amount of funding from Vineet Singh, the co-founder and CEO of Buildzar, an online portal for buying construction material, earlier this month. In January, it had secured Rs 100 crore in funding from Softbank to drive its new strategy and growth plans. In December 2014, it raised $90 million from Softbank with participation from Falcon Edge and other unnamed investors.
Recent changes at Housing:
– Last week, Abhishek Anand, Ravish Naresh and Sanat Ghosh, co-founders of Housing, quit the company to start a new venture.
– Last month, Housing.com’s co-founder Advitiya Sharma quit the company, to startup but was undecided at that time.
– The same month, Housing appointed Nikhil Rungta as its chief marketing officer.
– In October 2015, it appointed Nandini Mehta as general counsel where she would be responsible for defining the company’s legal framework.
– The same month, it also appointed Mani Rangarajan as its chief financial officer.