connecto

GirnarSoft, the parent company of CarDekho, Gaadi and Zigwheels, has acquired software services startup Connecto in a cash and stock deal to improve user experience across all the websites and apps of the company. The company did not disclose the financials of the acquisition.

Connecto will help GirnarSoft to create user profiles by tracking user behaviour in real time, and personalise user segments via web notifications, emails, in-app and Chrome notifications. It will integrate its framework into GirnarSoft’s tech infrastructure.

Connecto offers a free, custom and $10, $50 and $100 per month plans for its services. It has clients in Clovia and CollegeDekho (in which GirnarSoft invested $1 million in December last year, and $2 million from Man Capital this month). It is unclear if it will continue to offer the same plans in the future.

The startup was founded by Jagmal Singh and Saurabh Mathur in November 2013 and offers tools for marketers to engage their audiences by showing targeted lead forms, offers, surveys and Facebook likes among others. It offers these solutions across sectors and also offers notification engine, A/B testing, custom integration and automatic user profile creation.

ASI investment: Earlier this month, GirnarSoft made a strategic investment in the car testing and benchmarking firm Advanced Structures India (ASI). With this investment, ASI will provide the technical backend for reviewing cars listed on CarDekho.

GirnarSoft’s previous acquisitions: Earlier this month GirnarSoft acquired roadside assistance company Help On Wheels in an all cash deal to boost its roadside assistance vertical. In December 2015, the company acqui-hired Drishya360s, an augmented reality and video production startup in a cash and stock deal. In September 2015, CarDekho acquired Times Internet* owned auto portal Zigwheels for an undisclosed amount. In the same month in 2014, it acquired Gaadi. In April 2015, the company acquired price comparison website BuyingIQ for the team and their technology.

New auto portals: In January, GirnarSoft said that it planned to launch multiple automobile verticals including ones for batteries, light commercial vehicles, insurance and hyperlocal roadside assistance services in the next few months.

GirnarSoft funding: Last month, GirnarSoft raised an undisclosed amount of funding from Google Capital and participation from existing investors. The company had said then that it would use the funds for technology, R&D and expansion within and outside India.

Layoffs: Earlier this month, GirnarSoft laid off 60 people in the company in a round of restructuring. At the time, GirnarSoft added that it would be increasing its staff size to 3,500 by the first quarter of 2016-17.