wordpress blog stats
Connect with us

Hi, what are you looking for?

#FICCIFrames 2016: How media companies look at monetizing the Internet

At a panel discussion in FICCI Frames 2016, journalists, editors and new media heads discussed a wide range of issues which affect the media including the credibility of news organizations, how the online medium has changed news gathering, native advertising etc. You know, topics that are the usual suspects in such discussions. However, there is one topic which always looms at such events: How do media companies plan to make money on the Internet? And do paywalls work? Here are some of the interesting quotes which emerged from the discussion. Anant Goenka, head of new media at Indian Express  Four years back, I had said that Indian Express website would be the first Indian news website which would go behind a paywall. I take all of that back. There is no way that would work in the Indian context. If there is one group of people who would pay for the news online, it would be the NRIs. Siddharth Varadrajan, Editor and founder of The Wire I agree on paywalls. In a country where you can get a printed newspaper for about Rs 5-6 that makes no sense. A reader will make about 50% of what he spent on newspapers in raddi (scrap papers) every month, there's no incentive to pay for online news at a much higher price. Ravi Agrawal, New Delhi bureau chief, CNN International  In the United States, CNN does not have to resort to a paywall for the website. As I've said, the bulk of our…

Please subscribe/login to read the full story.
Written By

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ