So we’re going to see more ads on our timelines. Brilliant. Facebook last week updated its branded and sponsored content policy. Now branded content can appear in all forms, as long as media companies and marketers go through a simple verification process.
“On Facebook, we define branded content as any post — including text, photos, videos, Instant Articles, links, 360 videos, and Live videos — that specifically mentions or features a third party product, brand, or sponsor,” its blog post said.
Pages must now use the Branded Content tool to tag the featured third party product, brand, or sponsor.
Facebook will now allow promotions, videos or photos featuring third party products, brands, or sponsors that differ from the Page, endcards, product placement, posts that clearly disclose the content is sponsored or provided by a third party.
However, Facebook says that content can’t feature blatant ad formats such as pre-roll video ads or banner ads. Facebook also prohibited third party products, brands, or sponsors featured within cover photos or profile pictures.
“This update is something that media companies, public figures, influencers, and marketers have been asking for, as branded content is a growing and evolving part of the media landscape,” Facebook added in its blog post.
YouTube on graphical tiles in videos
Earlier in February 2015, YouTube banned the use graphical title cards, which includes the use of sponsor logos and product branding in videos, unless the sponsor pays Google to advertise on a particular channel. Although YouTube has banned the use of sponsored logos, it says that video creators can creators can still add “text-only title cards where there is Paid Product Placement for the purpose of paid product disclosure only.”