Explara, the Bangalore based event platform, has launched an Event Performance Marketing to offer various marketing solutions to event organizers. The service will allow organizers to carry digital marketing campaigns through Explara, in return the organizers will pay a percentage of the ticket value as commission. The company mentions that organizers will not need to pay any upfront fees or registrations fees, and that it takes commission only on a successfully sold ticket. The marketing solution will attempt to sell tickets through Google Adwords, Facebook Ads, sponsored posts on Instagram, Twitter and Linkedin ads, newsletters, push notifications and popups etc. Note that it's not clear what percentage of the ticket price will be charged. Explara funding: In November last year, Explara raised an undisclosed amount of funding (with convertible debt) led by Hyderabad Angels, Ness Wadia and Singapore Angel Network and with participation from existing investors. At the time, the platform integrated its city experience marketplace with personalised recommendations based on interest topics, location and social graphs, as well as launched ‘City Experiences discovery’ apps on Android and iOS. The marketplace started offering movie ticketing as well. IndianStage acquisition: In April, the company acquired events ticketing company IndianStage for an undisclosed cash and equity deal. Post acquisition, IndianStage founders Baskar Ethirajan and Sajesh Nair joined the Explara management team. The company said then that IndianStage would continue sales and business development for Explara going forward, as Explara would take advantage of IndianStage’s foothold in the entertainment segment. Interest discovery: In…
- Petition in Madras HC Seeks to Restrict Minors from Online Gambling Sites and Apps November 30, 2022
- Online filing of consumer complaints mandatory from April 2023 November 30, 2022
- DPDP Bill, 2022: Experts Say Withholding Public Feedback Is Problematic, Call For Improved Consultations November 30, 2022
- India’s central bank launches pilot of e-Rupee for retail segment: Here’s everything to know November 29, 2022
- Event Announcement: Reworking the Data Protection Bill, Delhi, 8th Dec #Ad November 29, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...