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ErosNow launches in Malaysia in partnership with Maxi Berhad & U Mobile


ErosNow has forayed into Malaysia through partnerships with two local telco; Maxis Berhad and U Mobile, reports Businesswire. Through this deal, Eros’ app will be available to prepaid and postpaid users of  both telcos for RM10 (~$2.6) per month.

The app will let users access films, music, tv shows and originals, although it’s not clear if any content will be limited, similar to how Netflix geoblocks its users. Interestingly, the service is available through U Mobile’s Video Onz service that offers data free streaming from YouTube, iflix, Viu, HyppTV, tonton, ErosNow and others. Users still need to pay a fee to access ErosNow and other paid apps on the list.

Note that ErosNow has similar partnerships with telecom operators in India. In January Idea Cellular entered into a platform and content deal with ErosNow, allowing Idea 4G customers to watch movies, originals and short form videos at Rs 49 per month, a discount from the regular price of Rs 99 per month.

In August last year, Eros had also entered into a partnership to offer movie and video content from Eros Now and other partners on Airtel’s Wynk app. Users of Wynk would be able to access new and old Bollywood movies from the streaming platform, before they premiered on television. Similarly, Eros tied up with Ortel in October, to offer a subscription based movie streaming service called Ortel Broadband Movies, for its broadband users across TV, PC and mobile.

30 million users: In the same month, ErosNow announced that it crossed 30 million registered users as of September 30th 2015. For the quarter ended June 30, the company had reported 26.5 million users. It’s worth noting that Eros does not disclose monthly active users and the revenues earned from the digital service.

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Audioboom launch: In January this year, UK based audio content streaming provider Audioboom (previously known as Audioboo) signed an agreement with ErosNow to launch its service in India. Audioboom would provide and curate all audio content, and be responsible for ad sales and ad campaigns for the audio section of ErosNow’s mobile and web apps.

Other developments at ErosNow:

– In October last year, Eros acquired the UK-based song sharing app PingTune that allows users to discover, share and listen to music. The platform also allows users to choose a specific section of the tune or video to send from sources like YouTube and SoundCloud.

– In June last year, Eros International Media’s video streaming platform Eros Now inked a content acquisition deal with Pakistan’s Hum TV.

– In July the same year, Eros also decided to produce its own original shows, which could be streamed on the Eros Now platform.

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