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Did the expected ban on ecommerce discounts make CouponDunia add cashbacks to its model?

(by Sneha Johari and Nikhil Pahwa) Times Internet* owned CouponDunia is now giving users cashbacks for shopping via the site, apart from also offering discounts. This is particularly interesting in the context of the recent notification from the Indian government on ecommerce, which stated that: “Ecommerce entities providing marketplace will not directly or indirectly influence the sale price of goods or services and shall maintain a level playing field” So, does this mean that coupons, which are an indirect way of influencing the sale price of goods and services, will no longer be allowed? In that sense, is this Coupondunia's way of pivoting to cashbacks from discounts, once the policy is applicable? Coupondunia founder Sameer Parwani says this move has nothing to do with policy changes. "We made the decision to go cashback months ago, before the FDI rules were announced. Cashback is where we…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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