wordpress blog stats
Connect with us

Hi, what are you looking for?

ASCI calls out Facebook, Airtel, Vodafone & others for false advertising


ad_falseThe Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 51 out of 102 advertisements brought to it in January 2016. These advertisements belonged to various categories: 13 in education, 12 in food & beverages, 3 in telecom and broadband, 11 in healthcare, 5 in ecommerce and 7 from other categories.

In e-commerce

-PortMart’s advertisement which claimed that its ‘Flip cover for Xolo Black 1x for Rs. 249/-” was found to false, since the product was out of stock and the seller was found to be offering an alternative product instead.

Jabong’s claim in the ad “Shop from app and get extra 30% off on minimum purchase of 2999, use code EXTRA30”, was found to be false and misleading since it did not mention the validity of the offer.

Ibibo Group’s claim in its offer “Mumbai to Goa Rs 350” was not substantiated as the tickets were priced above that rate during the offer period.

Advertisement. Scroll to continue reading.

-HolidayIQ’s ‘Sweepstakes lucky draw contestwas found to be misleading since it did not mention date of execution, and the date of announcements of winners. The website contents did not show the T&C of the offer either.

-Shoppers Stop’s: claim in the advertisement, “Shoppers Stop is proud to be ranked 25th in The Great Places To Work study 2015”, was found misleading as a ranking list denoted to an Economic Times report dated 13th July 2015 showed that it is at number 42 among Best workplaces in India.

In telecommunication and broadband:

Facebook India’s Free Basics claim in its ad, “Free Basics is at risk of being banned” was considered to be misleading by exaggeration. In addition, the claim in the advertisement, “Through a trial of Free Basics by Facebook, Ganesh learnt new farming techniques that doubled his crop yield”, was found to be misleading. ASCI mentions that using an individual testimonial without any supportive data, is misleading by implication and exaggeration. Also, the reference to the claim in the advertisement, “benefits of Free Internet” was found to be misleading.

-Vodafone India’s claim in the advertisement, “superfast Vodafone network”, was found to be ‘superlative’ and misleading since the claim was not substantiated with any technical or comparative data.

Airtel Broadband’s web-site referring to a charge of Rs 615 “per billing cycle” for one of its broadband plan was found to be misleading, as the plan was available only under a six month advance rental scheme.

Advertisement. Scroll to continue reading.

Click here for our previous coverage on similar ASCI reports

Image Credit: bluwmongoose under public domain.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.


Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.


Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.


The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.


For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ