The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 51 out of 102 advertisements brought to it in January 2016. These advertisements belonged to various categories: 13 in education, 12 in food & beverages, 3 in telecom and broadband, 11 in healthcare, 5 in ecommerce and 7 from other categories. In e-commerce -PortMart’s advertisement which claimed that its ‘Flip cover for Xolo Black 1x for Rs. 249/-” was found to false, since the product was out of stock and the seller was found to be offering an alternative product instead. -Jabong’s claim in the ad “Shop from app and get extra 30% off on minimum purchase of 2999, use code EXTRA30”, was found to be false and misleading since it did not mention the validity of the offer. -Ibibo Group’s claim in its offer “Mumbai to Goa Rs 350” was not substantiated as the tickets were priced above that rate during the offer period. -HolidayIQ’s ‘Sweepstakes lucky draw contest’ was found to be misleading since it did not mention date of execution, and the date of announcements of winners. The website contents did not show the T&C of the offer either. -Shoppers Stop’s: claim in the advertisement, “Shoppers Stop is proud to be ranked 25th in The Great Places To Work study 2015”, was found misleading as a ranking list denoted to an Economic Times report dated 13th July 2015 showed that it is at number 42 among Best workplaces in India.…
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