Airtel, India’s largest telecom operator, today announced that it is redesigning its online recharge and payments interface which includes its website and the MyAirtel app. The overhaul plans to integrate all mobile wallets and other digital payment modes on its website and Airtel app under a single interface.
Customers will have these wallets as payment options along with other modes such as credit card, debit card and net banking.
Does this mean that Airtel will no longer be provided as network operator on wallets such as Paytm? So far, it doesn’t seem that way. We checked the major recharge and wallet services (Paytm, MobiKwik, FreeCharge) and Airtel is still there as an operator.
For the quarter ended December 2015, Airtel said in its quarterly report that 94.1% of its customer base was on prepaid plans in India. Airtel’s customer base for mobile services was 243.29 million.
Airtel also revamped and rolled out Company Owned Company Operated (COCO) Airtel stores across the country as a one stop shop for all customer requirements. Till date close to 550 COCO stores in multiple formats have been opened across the country. These COCO stores are supplemented by over 2400 franchisee retail stores across India.
Prepaid users moved to per second billing
In September 2015, Airtel moved all its prepaid customers to per second billing plan. Airtel mentioned that pre-paid customer’s standard base rate plans will be shifted to a pulse rate of per second, but they will have the freedom to opt for additional tariff discount packs of their choice for discounted per second or per minute benefits.