90 Seconds, a cloud based video production platform, has raised S$7.5 million in Series A funding led by Sequoia India. The round also saw participation from SKY TV NZ, Airtree Ventures, Beenext, and individual investor Oleg Tscheltzoff. The new capital will be used to expand across markets in Asia, US and Europe, and in strengthening the company’s presence in existing countries.

The company provides a marketplace of creative artists and directors, as well as a suite of workflow tools. It has around 100 creative freelancers in India and plans to grow that number to over 500 in the next six months; India is a key market for the company, and this expansion comes after it noticed an increase in demand for localised Indian content from large MNCs. In India, 90 Seconds have already produced over 100 videos for companies such as Rolls Royce, Financial Times, Oracle, among others. Overall, it has around 5000 video creative professionals from over 70 countries across 40 categories, such as videographers, directors, editors, producers, animators, drone operators, photographers, etc.

How 90 seconds work: A customer (brands & agencies) visiting the 90 second platform will first list requirements that includes a brief summary of the video, shot locations, timeline and other related project details. The project receives a quote, and the customer then finalizes on the price, workflow mechanism, and deadline. Creative directors and producers then collaborate with each other on a comprehensive software platform, which also allows the customers to plan, shoot, edit and review videos-online or from their mobile.

Currently the company is based in Singapore with offices in London, Tokyo, Manila, Sydney and Auckland. It plans to expand operations in San Francisco, New York, Hong Kong and Berlin by the end of 2016. 90 seconds was founded by Tim Norton in February 2010.