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YouTube to launch original content in India with partners

YouTube, along with its content partners Culture Machine, Only Much Louder (OML), Qyuki and The Viral Fever (TVF) will be launching original properties related to beauty and style Beauty Hunt, Comedy Hunt and #LaughterGames, a comedy web series from multiple creators including East India Comedy reports PTI. TVF will be scouting for web series creators. This move into original content is not really surprising, given over 60% of mobile Indian YouTube consumers consume entertainment content, according to Google’s “The year in search 2015” report. It states that with respect to beauty, women users form over 40% of YouTube’s users base. The report adds that that web series like TVF Pitchers, Permanent Roommates, Bang Baaja Baraat etc received huge traction, crossing over 20 million views on YouTube. Native YouTube creators in India crossed the 1 million subscriber mark. Moreover, 56% of…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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