YouTube, along with its content partners Culture Machine, Only Much Louder (OML), Qyuki and The Viral Fever (TVF) will be launching original properties related to beauty and style Beauty Hunt, Comedy Hunt and #LaughterGames, a comedy web series from multiple creators including East India Comedy reports PTI. TVF will be scouting for web series creators. This move into original content is not really surprising, given over 60% of mobile Indian YouTube consumers consume entertainment content, according to Google’s “The year in search 2015” report. It states that with respect to beauty, women users form over 40% of YouTube’s users base. The report adds that that web series like TVF Pitchers, Permanent Roommates, Bang Baaja Baraat etc received huge traction, crossing over 20 million views on YouTube. Native YouTube creators in India crossed the 1 million subscriber mark. Moreover, 56% of watchtime on YouTube happens from mobiles and tablets, the report added. It further states that top leaderboard ads on the platform had an average duration of over 2 minutes, compared to 21 seconds on TV, and that 2x more young internet users were watching video online. The PTI report highlighted that YouTube’s watchtime in India had grown by 80% year on year, out of which 50% was from mobile. The number of hours of video uploaded to YouTube increased 90% annually; the watchtime of independent musicians grew 92% while comedy and entertainment grew 100%, and beauty and fashion videos grew by 138%. It also added that Tamil and Telugu content…
