webengage

Mumbai-based SaaS firm WebEngage has raised an undisclosed amount in funding from cloud solution provider Capillary for a minority stake. Avlesh Singh, CEO and co-founder of WebEngage told MediaNama that this partnership will enable the companies to offer multi channel advertising, marketing and consumer engagement solutions to both their clients.

Founded by Aneesh Reddy and Krishna Mehra in 2008, Capillary Technologies provides cloud-based software solutions for retail marketers to manage and analyze customer data and insights for personalisation on various platforms. It provides various products including customer intelligence, campaign manager, loyalty manager, ecommerce marketer, mobile marketer and social connect etc.

WebEngage on the other hand, builds online profiles for every user visiting a website or an app, and helps advertise through multiple channels like push notifications, in-app ads, web messages, text and email. It is currently available for free up to 10,000 monthly active users with incremental pricing plans of $375 / $750 / $1,499 per month, providing more features and higher active user limits.

“Through this (partnership), both existing and new clients of the firms will have a benefit of targeting the same customer visiting an offline retail store or an online e-commerce portal. We should be able to build a profile of every customer of the client, learn his/her routines and engage with the customer accordingly,” said Singh, while talking to Medianama.

Also read: Union Budget 2016: Equalisation Levy on Online Advertising

Capillary funding: In September last year, Capillary raised Rs 300 crore from Warburg Pincus and others. At the time, the company used the funding to buy buy digital commerce solution provider MartJack and machine learning startup Ruaha Labs. It has also picked up a minority stake in CloudCherry, a customer satisfaction management firm.

As for funding, Capillary had also raised Rs 84 crore in July 2014, ~Rs 28 crore in January 2014 and $15.5 million back in 2012.

Also read: Advertising in India in 2016, in 22 Charts