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Vuclip launches online streaming service Viu in India


Mobile VOD company Vuclip has launched Viu, a video on demand (VOD) service in India. The service is available over the web and as an Android app.

Interestingly, Viu is one of the only streaming platforms to have a separate app for tablets and phones running Android, although the tablet version has rather poor ratings. The company also has an iOS app, which will be launched in India ‘soon’. The apps have been available in Hong Kong, Malaysia and Singapore since January. Vuclip informed us that the tablet version is only for Hong Kong.

As of now the platform hosts a variety of English and Hindi TV shows, movies and music. The company claims to partner with content owners like Reliance, Sony Music, Zee Digital, Tips Industries, Balaji, Rajshri, Shemaroo, BBC International and others. As a promotion, the company is offering a 1 month trial, post which users will be charged Rs 99 per month for the service. Subscribed users can access all the content on the platform, while some free content is available for all users without even logging in.

Vuclip has tied up with FreeCharge to be the preferred payment wallet partner. Other than this, the company has also partnered with eBay to offer various packages and bundles related to Viu. However, it’s not clear exactly what kind of packages will be available.

Other developments in streaming:

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– Yesterday, Balaji Telefilms partnered with Xstream, an OTT solution provider and Diagnal, another OTT company to power its yet to launch streaming service ALT Balaji.

– Earlier this week, YuppTV partnered with Zee Entertainment Enterprises (ZEEL) to provide digital content from Zee’s &TV channel. In December, it had launched YuppFlix, an on demand movie streaming service in all its regions of operation.

– Last month, Zee Digital launched its own online streaming platform called OZEE.

– In January, Netflix launched in India. Netflix CEO Reed Hastings had said that the company was planning to launch original Bollywood and animation programming aimed at non-US markets.

– In November, Netflix said it would stream a specially edited version of the Bollywood movie Gangs of Wasseypur as a mini series. Netflix CEO Reed Hastings had said that the company was planning to launch original Bollywood and animation programming aimed at non-US markets.

– In October, Viacom18 Digital Ventures announced VOOT, a mobile video platform which would go live in the ‘coming months’ to broadcast Viacom18 content, and create original content programming.

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– In August, video streaming service HOOQ signed a multi-year deal with Sun TV and added over 1,000 Shemaroo video titles.

– In the same month, Dish TV launched a new video-on-demand service called DishFlix which would allow users to watch ad-free movies.

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