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Viacom18 ties up with Robosoft, Kaltura & others for VOOT

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Viacom18 has partnered with OTT solution provider Kaltura for video streaming, A Different Engine (ADE) for building its UI/UX; Web Dunia for website development and Robosoft to develop a mobile application for its streaming service VOOT.

Viacom18 had announced that it would launch a mobile video streaming platform VOOT in October 2015. The company said that the platform which was expected to go live in the ‘coming months’, will not just broadcast Viacom18 content, but also create original content programming. Moreover, Viacom18 said that it would bring in global content for the platform, and deliver over 2G, 3G, 4G and WiFi networks.

Play Plex by Viacom: Viacom in September 2015 said that it would be launching its own video-on-demand (VOD) platform called Viacom Play Plex in the fourth quarter of 2015. Once launched, Play Plex would offer a suite of mobile TV apps – a separate one for each TV channel – with content from international partners, and available across 180 of Viacom’s global territories.

In July 2015, Viacom appointed Gaurav Gandhi as its new COO; the appointment came at a time when Viacom launched a new digital business called Viacom18 Digital Ventures.

Recent developments in the VOD space

-Earlier this month, Spuul tied up with content providers like UTV-Disney, Yashraj Films, Reliance Entertainment, Balaji Telefilms, Indiacast, Shemaroo , B4U, Venus and Rajshri to enhance its regional content library.

-In the same month, mobile VOD company Vuclip launched Viu, a video on demand (VOD) service in India. It also added original content by launching Viu Originals in the same month, starting with a cricket comedy chat series called What the Duck.

– Last month, Zee Digital, the digital arm of Zee Entertainment launched a new video on demand (VoD) platform called OZEE. It currently lists over 350 movies, most of them old Hindi and regional movies; various videos including trailers, recipes, award shows etc.; and TV shows that are aired on Zee.

– In the same month, internet-based live streaming platform YuppTV partnered with NDTV to provide live digital content from four channels including NDTV India, NDTV 24×7 and NDTV Profit/Prime and NDTV Good Times.

– In late January, Netflix launched in India. It was made available to users for free, for a month, and at Rs 500 per month thereafter for non HD content, limited to one screen.

– In August 2015, HOOQ expanded its library and signed a multi-year deal with Sun TV. HOOQ also added over 1,000 Shemaroo video titles on its platform.

– In July 2015, digital entertainment company Hungama launched HungamaPlay, an application for streaming SD and HD movies on iOS and Android.

Image source: Flickr user Andre-Pierre du Plessis under CC BY 2.0

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