Times Internet*, the digital arm of the Times Group, has acquired US-based sports broadcaster Willow.TV. The Times group says it has committed $100m to the purchase of Willow and their primary investment into the business - for rights acquisitions, marketing, and to grow cricket in the US market. The channel and its associated "TV Everywhere" service are distributed by the largest satellite, cable, IPTV and online platforms in a variety of subscription packages, and is available on 7 of the top 10 pay television platforms in the US. In an email to MediaNama, a Times Internet spokesperson has said that Willow.TV has bout 80% of all cricket rights in the US, and there are changes planned to the way it approaches broadcasting of key tournaments: "Willow will exclusively broadcast and stream the ICC T20 tournament next week, and the ICC World Cup in 2019. This…
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