handicrafts

The Telangana State Handicrafts Development Corporation (TSHDC) has tied up with Amazon India to sell their local hand-made ‘Golkonda’ handicraft products on the e-commerce portal, reports Economic Times. Through the partnership, local handicrafts including ‘Dokra’, ‘Bidri’ crafts, ‘Nirmal’ artworks, Cheriyal paintings, pearls and brassware will be included on Amazon’s online platform for sale. More products will be added conferring to consumer response,  added the report.

A PTI report states that the Telangana state has around 55 handicrafts clusters across the state with a total of 1.2 lakh artisans working in the sector; tie-ups with e-commerce portals comes as a strategy to protect the ‘languishing’ handicraft industry in the state.

Further, a Hindu report states that the handicrafts development cell of Telangana have already achieved a sales income of Rs. 33.86 crore till January-end against the target of Rs. 30 crore fixed for 2015-16. The turnover comes from the six ‘Golkanda’ retail stores present in Telangana and New Delhi.

Similar developments:

-In July 2015, NDTV’s ecommerce platform IndianRoots partnered with Banka Silk, a handloom brand from Bihar to sell products made by local artisans of Banka district in Bihar on its platform. The tie up will help in the distribution of the Banka products worldwide. It also partnered with Fabindia to sell the latter’s Indian ethnic wear and merchandise.

-In August 2015, IndianRoots also tied up exclusively with Government of Bihar’s Upendra Maharathi Shilp Sansthan (UMSAS) to showcase the artisanship of Bihar’s handicraft makers on the platform. The partnership will be effective for 5 years, the first 3 years being exclusive to IndianRoots.

-In March 2015, Mobile marketplace Paytm opened a branded store called “Garvi Gurjari” which showcases products from the Gujarat State Handloom and Handicrafts Development Corporation. Paytm also signed an expression of interest (EOI) with the state-run handloom corporation to help artisans and craftsmen in Gujarat to help drive business beyond their immediate geographical boundary.

-Flipkart has also been actively investing in this space, and has signed up a number of deals to help promote the rural economy and artisans. In February 2015, Flipkart signed an MoU with the CSC e-governance India Limited to work out a mechanism to help Common Service Centers (CSCs) pan India to leverage Flipkart’s e-commerce platform.

-Similarly, In January 2015, Snapdeal.com had signed an MOU with the Footwear Design and Development Institute (FDDI) and the  Ministry of Commerce and Industry, for training design students. As a part of this deal, Snapdeal also let FDDI students under the social and artisan development program, sell merchandise through its website.

Image Credit: Flickr user Aditya Mopur