The Telangana State Handicrafts Development Corporation (TSHDC) has tied up with Amazon India to sell their local hand-made ‘Golkonda’ handicraft products on the e-commerce portal, reports Economic Times. Through the partnership, local handicrafts including 'Dokra', 'Bidri' crafts, 'Nirmal' artworks, Cheriyal paintings, pearls and brassware will be included on Amazon’s online platform for sale. More products will be added conferring to consumer response, added the report. A PTI report states that the Telangana state has around 55 handicrafts clusters across the state with a total of 1.2 lakh artisans working in the sector; tie-ups with e-commerce portals comes as a strategy to protect the ‘languishing’ handicraft industry in the state. Further, a Hindu report states that the handicrafts development cell of Telangana have already achieved a sales income of Rs. 33.86 crore till January-end against the target of Rs. 30 crore fixed for 2015-16. The turnover comes from the six ‘Golkanda’ retail stores present in Telangana and New Delhi. Similar developments: -In July 2015, NDTV’s ecommerce platform IndianRoots partnered with Banka Silk, a handloom brand from Bihar to sell products made by local artisans of Banka district in Bihar on its platform. The tie up will help in the distribution of the Banka products worldwide. It also partnered with Fabindia to sell the latter’s Indian ethnic wear and merchandise. -In August 2015, IndianRoots also tied up exclusively with Government of Bihar’s Upendra Maharathi Shilp Sansthan (UMSAS) to showcase the artisanship of Bihar’s handicraft makers on the platform. The partnership will be effective…
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