Online classifieds site Quikr has launched Quikr Doorstep (link), a service which lets sellers bargain with their buyers for a used product in the middle of an order*. It also allows buyers to pay to Quikr, which then schedules a pickup with the seller and delivers it to the buyer. In case the buyer accepts the product, Quikr transfers the money to the seller’s account and if not, returns the buyer’s money and the seller’s product respectively.
On its website, Quikr states that it encourages buyers to open the packages and validate the condition of the item before accepting its delivery, given that the shipment came from the same city. As of now, Doorstep is available for mobiles and tablets, electronics and appliances and home and lifestyle categories, but Quikr says that it plans to ‘aggressively scale this business over the coming year.’
With this, Quikr claims to be the only platform to complete all steps of a transaction online in India, and aims to address issues of trust, payment and logistics in C2C transactions (customer-to-customer). In the blog post, Pranay Chulet, founder & CEO of Quikr says that, “.. It also directly puts us in the middle of the transaction loop, making us the only player in India that is monetizing this category in a meaningful way.. Quikr Doorstep further strengthens our leadership in terms of size as well as monetization in C2C categories which have been core to our business since the very beginning.”
Doorstep, which Quikr started testing 6 months ago (not without at least 2 complaints), is available on Quikr apps, mobile web and web as Quikr NXT, the messaging service. Anurag Saran, Quikr’s CPO said that the company saw 10x growth in the number of transactions in this quarter compared to the last quarter, due to real time negotiation and payments on the chat platform and the introduction of partial payment as an option. Doorstep, according to Saran, saw 100% month over month growth in volume, while the average transaction value doubled since its launch, without providing any numbers.
Diversification of services:
Quikr has been diversifying its services segment lately, with the launch of QuikrScanner, an app where people looking to sell their mobile phones would be able to evaluate the condition and quality of mobile phones; an MoU with filmmaker Vivek Bohra and casting director Aadore Mukherjee, to launch a platform for actors, casting directors, and production houses and the launch of Quikr Services a vertical which focuses on the unorganised sector of service providers in the country, to provide access to buying, rental and leasing across home, travel, financial, health, fitness, beauty and events services.
MediaNama’s take: Quikr Doorstep is a pretty interesting concept in trying to eliminate the hassles of sellers, while also giving the benefit of doubt to customers, who’d usually like to open the package before accepting it. We’ve heard of cases where users blamed the courier guy for delivering the wrong products. Despite remaining a marketplace, Doorstep seems to ease the liability on both ends, especially also by holding the money in an escrow account.
Our Quikr coverage here.
*Edit: The sentence was updated for clarity.