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Paytm ties up with INOX & PVR to facilitate movie ticket booking

Paytm has partnered with PVR, INOX and other unnamed cinema houses to sell movie tickets on its platform, reports Economic Times. The new initiative will also let users pay for food and other value-added services through their Paytm wallet, adds the report. Paytm had announced that it would launch movie ticketing in September last year. At that time it had also said that Reliance owned Bookmyshow, the biggest player in the entertainment ticketing industry would also be able to list as a seller on Paytm’s ticketing platform. PVR has 370 screens in 75 multiplexes in 33 cities, and has already tied with Paytm for its wallet services. The online movie-ticketing sector has been largely dominated by BookMyShow; which also offers event-bookings (concerts, conferences). Paytm also offers an event booking facility for a select number of events, but not as wide-ranged like BookMyShow. Note that in July 2013, BookMyShow had entered into a 5 year strategic partnership with PVR, targeting Rs 1,000 crore of ticket sales over the 5 year period, exclusively on the BMS platform. In August 2015, Paytm announced that it had crossed 100 million users, was carrying out 75 million transactions every month and its wallet was accepted by over 80,000 merchants across the country. In February, Paytm, in a push to widen its offline reach, announced three other offline initiatives: - It tied up with Indian Oil (IOCL) to let users pay for vehicle fuel at petrol pumps through Paytm wallets in Delhi. -It also struck a…

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