Delhi Metro users can now recharge their metro cards via Paytm. The company mentioned on its blog that this can be done either via the Paytm app or the Delhi Metro website. Note that Paytm already allows uses of the Mumbai Metro to recharge their cards.
In 2014, ICICI Bank partnered with Delhi Metro to launch co-branded credit and debit cards called ICICI Bank Unifare Card, which can double up as Delhi Metro Smart Cards. It is interesting to note that Paytm tied up with ICICI Bank to launch virtual prepaid cards which could be used by wallet users at both offline and online stores for purchases. Perhaps a virtual card on smartphones for proximity payments can be done for payments on the Delhi Metro which eliminates the need of a card.
Paytm has been expanding where its payments can be accepted. In recent times, it signed up with Aditya Birla Retail, which runs the supermarket chain “More”, to enable its customers to make payments across its stores. Paytm also inked a deal with Indian Oil (IOCL) to let users pay for vehicle fuel at petrol pumps through Paytm wallets in Delhi. December, it tied up with IRCTC to let IRCTC passengers use Paytm to pay for e-catering services, in addition to the currently existing online payment and cash on delivery modes. In May 2015, it partnered with Cafe Coffee Day and Domino’s Pizza for offline payment.
Payments for public transportation
MediaNama had pointed out that there is a dearth of digital payment options for public transportation. It’s very surprising that despite the huge influx of wallets in the country, no one has tried to fix public transportation payments. It’s something that all wallet players could look into.
So far, it seems only public transportation information app Ridlr is allowing users to pay for bus fares via a wallet (on limited bus routes only). Ridlr tied up with Citrus Cash for wallet services and money will be deducted every time a user books a ticket. The bus conductors on these routes carry a mobile device which can verify the e-ticket from the app. The Ridlr app connects with the bus conductor’s mobile device via a combination of Bluetooth and wireless technology.
E-commerce at Delhi Metro
– In January, it was reported that Delhi NCR citizens could start getting their products from e-commerce sites delivered to certain metro stations in the city. Citizens would also get payment options like credit/debit cards at the Automated Parcel Delivery Terminals at the 10 stations of: MG Road, HUDA City Centre, Noida Sector 18, Laxmi Nagar, Vaishali, Nehru Place, Dwarka Sector 9, Kashmere Gate, Rajiv Chowk and GTB Nagar.
– In December 2015, Delhi entered into a tie-up with ‘Offer World’ to release an app of the same name that rewards Android users for downloading apps listed on it.