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Ola shuts down its food and grocery delivery business

Online cab aggregator Ola has shut down its food and grocery delivery businesses Ola Cafe and Ola Store. The company confirmed the development on its blog. "The Ola Store app and Ola Café category on the Ola app will not be available from this week onwards. We understand that you will miss receiving your favorite food or your daily groceries within minutes from our respective services. But then, all good experiments have to come to an end and we are happy that you were part of this journey," the company said. Ola had launched Ola Cafe last year and offered users lunch, snacks and dinner as part of its service. The service was live in Mumbai, Hyderabad, Delhi and Bangalore. It did not provide users with an extensive menu to choose from but rather offered a few particular items from a handful of restaurants in the customer's vicinity, with a focus on quick delivery. Ola Store debuted in Bangalore in July last year.  Users had the option of setting their preferred time slot for delivery and the ‘Deliver Now’ option where orders are delivered in 90 minutes. The service delivers groceries from neighbourhood stores such as Family Mall, Grocery Mart and Namdhari’s Fresh. A Mint report quoting sources said that  though Ola Café scaled up in the first few months after the launch, it failed to meet expectations as the vertical faced stiff competition from other food delivery businesses such as Swiggy, Tinyowl and Zomato. Launch of bike taxis and other transportation solutions  - Earlier this month,…

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