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WhatsApp, YouTube & Google top 3 apps by daily active users: Jana study


WhatsApp, YouTube, Google, Facebook, Gmail, Messenger, UC Browser, Google+, SHAREit and Google Maps, were the 10 most used apps by Indians in December 2015, according to Jana, a US based tech company which offers an apps marketplace to provide free data to users in developing countries. Jana tracked these on the basis of their daily active users (DAUs), on the basis of mCent (explained at the bottom) users in the month.

Google and Facebook apps tying for top spots
In the top 10, Google and Facebook owned apps have 5 times more DAUs than non-Facebook or Google apps, namely UC Browser and SHAREit combined. Google owns 9 out of 25 apps in the list, whereas 3 are from Facebook. Other notable apps include Hike messenger at 14, Flipkart at 16, Paytm at 22 and Dailyhunt at position 25.

Shopping apps a rage, WhatsApp on 90% smartphones
Jana states that its other study calculates that 53% of smartphone users in India use a shopping app every day. 4 out of the 25 most used apps are core messaging apps, while 5 more fall under communication. WhatsApp, the study states, is on 90% of smartphones in India and has 1.7 times more DAUs than the next competitor, Facebook Messenger, on the list.

Top installed and top apps by data usage
Its previous studies, one on the top 25 installed apps in and the top 25 apps by data usage in India, outlined multiple Google apps including Gmail, Maps, Chrome browser and Hangouts at the first position and the same at fourth position respectively. There statistics were sampled as of April 2015, based on mCent users.

In the top installed apps were Google apps, WhatsApp, YouTube (not included in the Google bundle), UC Browser, MX Player, Facebook, FB Messenger, Paytm, Opera and S Suggest. Other notable apps were Flipkart at 12, Hike messenger at 14, Snapdeal at 17, NewsHunt (now Dailyhunt) at 19, Quikr at 20 and Hotstar at 22.

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Top used apps till April 2015 were SHAREit, Xender, UC Browser, Google apps, YouTube, Facebook, WhatsApp, SuperBeam, Zapya and Hotstar. The list also included FB Messenger at 15, Instagram at 17, Flipkart at 21 and Paytm at 25.

Jana’s mCent app provides users free internet connectivity (mobile data) to try out different apps because of its partnerships with over 300 mobile operators. It claims to have 30 million users of the app and clients which include Twitter, Amazon and Tencent. Jana says that mCent is used by 20 million smartphone users in India.

Image Credit: Jana Blog

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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