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MobiKwik’s new feature lists 10,000 offline merchants


MobiKwik has launched an ‘Explore Nearby’ feature on its app, which lets users discover neighbourhood stores, restaurants, cafes etc., that accept payments from the company. The company mentions that it currently has over 10,000 partner stores including merchants like Big Bazaar, Domino’s, Barista, Archies etc.

The new feature is currently available via a tab on the Android app called Explore Nearby, with an iOS and Windows version of the app to be rolled out soon. The feature will also let users look up the nearest cash loading point for topping up their wallets. We tried out the app looking for the feature, however, it did not show us any local locations.

Note that last month, MobiKwik had added over 3000 merchants of Razorpay, including the likes of Rentomojo, Papa Johns, Brekkie, Knowlarity, and Roadrunnr, as a wallet partner. The partnership would let MobiKwik integrate its power wallet API with Razorpay’s merchants. The company also partnered with bus aggregator startup Shuttl for cashless payments.

Paytm offline tie-ups: Note that last month Paytm started tying up with offline players in the mobile and electronic appliances sector, by enabling them to list their stores on its e-commerce marketplace. At the time, the company said that it had struck deals with 5,500 stores including 4,000 brand exclusive mobile stores and 1,500 large appliance retailers.

Snapdeal Janus: Snapdeal had also launched Janus, a platform where users can discover, buy, same day local delivery and get value added services such as demos, installation, activation and returns at a store near them. These services included mobile phones, tyres, home appliances and fashion apparel categories in partnership with The Mobile Store, Michelin, Luminous and Shoppers Stop.

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Funding: In April last year, MobiKwik raised ~$25 million in Series B funding led by Tree Line Asia, existing investor Sequoia Capital along with Cisco Investments and American Express for investing in technology data analytics, brand building and growing its user and merchant base.

Offline transactions: In October, MobiKwik claimed to have processed 500,000 transactions from August- September 2015, amounting to over Rs 60 crore. Out of the 500,000, 100,000 transactions were processed across 260 Big Bazaar outlets in the country. The top 5 cities for offline payments were Mumbai, Bangalore, Kolkata, Hyderabad and Delhi.


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