Content still hasn't found a viable, scalable and sustainable business model online, and this is more true of music than any other segment. MixRadio, the service formerly known as Nokia Music, called it quits yesterday after 17 years of operations. It had been bought by Japanese messaging app LINE at the turn of 2014, and just a year ago, while the integration with LINE was in progress, MixRadio was trying to refashion itself as a messaging service (with Music). Clearly that never worked out. However, LINE Music, its sister concern, still remains operational. No reason has been given for the shutting down of MixRadio, but it's likely that the factors are the same, every time a music service shuts down: - A complex global licensing environment, with the lack of standardization in licensing agreements in many countries, including India. - Lack of predictability in…
