The ministry of women and child development has launched an online marketing portal for women entrepreneurs called Mahila e-haat. The website will allow women to list and showcase their products online without any extra costs Mahila e-Haat helps women entrepreneurs to showcase products manufactured and sold by them. The ministry says that more than 10,000 self help groups and 1.25 lakh women beneficiaries would be able to use the website on the day of launch. For registering on the website, the women entrepreneurs will have to submit information online or by email/letter in the required format. The moderators will then select the products to be displayed and inform vendors. The sellers can also do the pricing of the products using their own discretion, according to this Economic Times report. The product, along with photograph description, cost and mobile number and address of the participants will be displayed on the e-Haat enabling direct contact between sellers or service providers and buyers. Women and child development minister Maneka Gandhi also said the second stage Mahila e-haat will integrate with e-commerce portals to provide a larger platform for selling and buying. MediaNama's take On first look, the website looks like a poorly executed listings site. Ideally, the website should have allowed women to sign up and sell products directly via a dashboard. Keeping in mind the digital literacy programme, the government should be teaching the women entrepreneurs how to use the website and have moderators to help women set up an online store front. The website should also…
