Travel search marketplace ixigo has launched ixibook, a service which will allow users to book flights and hotels within the ixigo app, in a partnership with online travel agency Cleartrip and OYO Rooms respectively. ixibook, which is only available on the Android app as of now, won’t direct the user to the third party site, instead asking the user to sign in through Facebook or Google+ to book in one click. The company has plans to introduce ixibook on iOS and web in the coming weeks. It says that ixibook will enhance conversions for its partners and expects 30% of its flight and hotel bookings to happen through ixibook in the next few months. It plans to add more partners to the service to allow people to book from other choices from within the app. For Cleartrip, it says this means a better user experience, whereas for OYO Rooms, Ritesh Agarwal, founder and CEO said that it will be able to expand its reach for leisure travel. Its necessary for a user to sign up on ixigo for it to store traveller details. According to the company, post-booking customer support will be handled directly by the respective partner. ixigo has been padding up its service with multiple offerings: - In November last year, it launched a meta search called Super Value Hotels for curated budget hotels on its platform, with a collection of 2,500 budget hotels across 80 cities. It would aggregate and compare deals across hotel aggregators and online…
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