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InnerChef acquihires EatonGo and Flavour Labs


Online food ordering company InnerChef has acqui-hired Bangalore based breakfast and brunch company EatonGo and Gurgaon based food truck company Flavour Labs, reports TOI. With this, InnerChef will get a foothold in Bangalore with EatonGo, while the Flavour Labs acquisition will help it launch a food truck in the current cities of its operations: Chennai, Delhi, Noida, Gurgaon, Bangalore and Mumbai.

InnerChef claims to do 1,000 orders daily with an average order value of Rs 500. EatonGo’s co-founder Udit Saran will join InnerChef as the head of supply chain operations at InnerChef and the other co-founder Taru Raaj Agrawal will lead new initiatives. One of Flavour Labs’ co-founder Nandita Shetty will oversee InnerChef’s operations and expansion and launches to new cities. TOI quoted Shetty as saying that the company would be able to scale food trucks.

Flavour Labs was founded by Nandita Shetty, Rohan Rajgarhia, Ankur Agarwal and Vasanth Kamath in 2014. It claims to have sold over 6,000 meals in Gurgaon in the last 6 months. EatonGo operates from 7AM to 3PM offering brunch and breakfast items and has its own EatonGo wallet.

CTO appointment: In November last year, InnerChef appointed Sanjeev Singhal as its chief technology officer. Singhal served as the CTO at Iprof Learning Solutions, an e-learning company, for over 3 years, before which he was the CTO at Reliance Entertainment’s BIGFlix for over 5 years.

Funding: In September 2015, the company raised $1.6 million in pre-series A funding led by Vijay Shekhar Sharma, Phanindra Sama and Anupam Mittal, with participation from multiple other investors. It said it would use the funds for expansion and launching 10 new centers in Bangalore, Delhi and Mumbai. Then, it also launched ‘Indulge’, a dessert only marketplace, with plans to take it across 6 cities by November last year. The company was founded by Rajesh Sawhney, Bal Dighent, Heena Karia Thakkar, Uday Bansal and Rahul Samat in April 2015.

Other developments in the online food delivery segment:

– Earlier this month, Jubilant Foodworks, the company which operates Dominos Pizza and Dunkin Donuts in India, reported that the online contribution for delivery sales stood at 36% for the quarter ended December 31, 2015 (Q3 FY16). The company also stated that 38% of the online delivery sales came from the mobile app.

– Last month, Zomato announced that it was profitable in its high priority markets: India, Philippines, Indonesia and UAE, Lebanon and Qatar in the Middle East. In January, it shut down online ordering operations in 4 cities; Lucknow, Indore, Cochin and Coimbatore citing that the market size in these cities accounted for less than 2% of its order volumes.

– In January, Swiggy raised Series C funding worth $35 million from new investors and existing investors.

– In the same month, Bangalore-based FreshMenu raised Rs 110 crore (~$16.5M) in funding.

– In December 2015, Yumist raised pre-Series A funding worth $2 million led by Unilazer Ventures, with participation from existing investor Orios Venture Partners and Steven Lurie.

Our online food delivery coverage here.

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