FremantleMedia will launch a Facebook exclusive web series called ‘Confessions – It’s Complicated’ on the 4th of April. The agency mentions that it will use Facebook Live to enable users to share comments in real time.
The show is about the story of three young women from different parts of the country under one roof in Mumbai. Interestingly, the agency mentions that the three lead characters will continue to tell their story outside of the series on various social media platforms, as well interact with the audience. By integrating user feedback and opinions in the flow of the show, the company should be able to encourage more user engagement.
This is likely the reason FremantleMedia went with Facebook in the first place; the live videos feature allows people to watch the stream and comment, and people making the stream to see those comments in real time. Facebook had rolled out this feature to all Android users just last month.
YouTube talent show: In January last year, FremantleMedia had partnered mobile video streaming service provider ZengaTV and YouTube MCN One Digital Entertainment to launch the digital talent show India’s Digital Superstars, which would run for 14 weeks. The winner of the show was given a contract worth Rs 20 lakh from FremantleMedia and One Digital.
Other developments in original content:
– Yesterday, Viacom18 launched its video on demand platform VOOT. The agency said then that it would roll out shows in both long and short formats across genres as original content.
– Earlier this month, mobile VOD company Vuclip launched Viu, a video on demand (VOD) service in India. It also added original content by launching Viu Originals in the same month, starting with a cricket comedy chat series called What the Duck.
– In the same month, YouTube, along with its content partners Culture Machine, Only Much Louder (OML), Qyuki and The Viral Fever (TVF), said it would launch original content related to beauty, comedy and other genres.
– The same week, Vuclip launched Viu, a video on demand (VOD) service in India and branched into original content with the launch of Viu Originals, starting with a cricket comedy chat series called What the Duck.