Fortumo Insight

Payments operator Fortumo has launched Fortumo Insight for mobile operators, which provides insights to let them understand carrier billing performance and take action to increase revenue from app stores, digital content and games. This was previously available to some mobile operator groups, the company said, and has been rolled out to all carriers.

Fortumo Insight also provides functions for teams like launch managers, fraud prevention specialists, business development managers and marketing specialists gain access to analytics and metrics about the billing platform.

Mobile operators get access to:

– Payment volume information like gross transaction volumes, total number of payments made and user activations per merchant

– Spending behavior information which can be used to club/segment users, adjust spending limits for individual subscribers and blacklist fraudulent activities

– Payment success rates and a breakdown of reasons for unsuccessful payments

– Overview of the top-performing merchants and items that generate the biggest revenue for merchants and app developers

– Information about refunds requested by users

This information is aggregated through Fortumo’s payments platform across 90 countries for app stores, digital content (including music and video streaming, social networks and productivity tools) and games. Along with this, it has also launched a new initiative called Uplift for its partners, which Fortumo claims lets them optimise revenue, improve billing performance and increase subscriber satisfaction. This includes publishing educational material, custom advice on fine tuning app store performance, spending limits, reducing fraud and sharing best practices.

Tie ups with streaming services: Earlier this month, online video streaming application HOOQ partnered with Fortumo for direct carrier billing in India, which would let HOOQ users charge payments to their mobile phone bills. Fortumo had also signed a similar deal with Sony LIV earlier in December 2015. It said that the payment method was available to 584 million subscribers of Airtel, Vodafone and Idea in India on both prepaid and postpaid plans.

Other developments in carrier billing:

– In November 2015, Rovio, the maker of the Angry Birds game, entered into a carrier billing deal with Idea Cellular.

– In December 2014, Microsoft enabled carrier billing on Windows Store in India with Idea Cellular, allowing Idea subscribers buy Windows phone apps through this payment option.

Also read: After carrier billing, Fortumo looks to integrate wallets for mobile transactions