Ecommerce platform Flipkart has crossed 75 million registered customers since its launch. The company also said that its Android app recently hit the 50 million installs landmark.
According to Flipkart, over 50% of its traffic comes from non-metro cities, with Tier II and Tier III towns showing a greater rate of adoption than larger cities. Note that in December, Flipkart had released #FlipTrends2015, year end analytics and trends report, where it studied 50 million shoppers to conclude its top shopper was a single office going male.
At the time, the company also mentioned that the states where people shop on Flipkart are Karnataka, Maharashtra, Tamil Nadu, Andhra Pradesh and West Bengal. In January last year, Flipkart said that over 50% of its traffic was through mobile and mostly from Tier II and III cities.
Flipkart wallet: Earlier this month, Flipkart said it was testing a pilot digital wallet service named ‘Flipkart Money’, primarily aimed at cutting costs while handling cash refunds. Flipkart Money will be a semi-closed wallet, and is currently being tested on the Flipkart Android app. Note that in September last year, the company had acquired majority stake for Rs 45.4 crore in FX Mart, which holds a prepaid payments instrument license from the Reserve Bank of India (RBI).
Recent Flipkart developments:
– Last month, Flipkart shut down its grocery delivery service ‘Nearby’ just five months after its launch in October 2015. A Flipkart spokesperson told MediaNama that the service was an experiment for understanding efficiencies and operations of a hyper-local business.
– In December 2015, Flipkart exited its e-books business saying that the division was not a strategic fit for the company. It added that the ebooks purchased on the platform would be serviced by Canada’s Rakuten Kobo. The company had launched its ebooks section in 2012.
– Last month, Flipkart launched same-day seller service called ‘Spotlist’ for sellers including SMEs, artisans, and other businesses across the country.
– In January this year, Flipkart started a pilot in Bangalore where users will be able to book motorbikes and cars online, in partnership with two local dealers, Khivraj Motors for motorcycles and Kalyani Motors for Maruti-Suzuki cars.