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Facebook Lite now has 100 million users worldwide

https://www.flickr.com/photos/mkhmarketing/8527527570/

Facebook Lite, which officially launched in India and Philippines in June last year, has crossed 100 million users, Facebook said in a blog post. The company mentions that the app is the fastest growing version of Facebook, with the main app having taken longer than 9 months to hit the 100 million mark.

While Facebook does not provide a country wise breakdown of traffic, it mentions that Brazil, India, Indonesia, Mexico and Philippines have the largest number of users for its Lite app. The app currently supports 56 languages and is available worldwide. Note that the company currently has 16 Android apps and iOS each.

According to Facebook, the app was launched with the goal to stay below 1MB APK size, minimize data usage on 2G networks and to work on older smartphones still running Android Gingerbread. The company mentions that its app works by getting the server to compress the UI, then render it via the client.

Over the past 12 months, Facebook, which claims to have 142 million monthly active users in India (as of this month) of which around 133 million are on mobile, has been exploring various avenues of reaching a greater share of users on slow mobile connections.

Facebook at Work: The enterprise version of Facebook dubbed as ‘Facebook at Work’, which allows businesses to build their own secure social network, added over 60,000 companies on the waiting list. The service, which is still in beta version, plans to go worldwide with newer features, later this year.

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Recent Facebook developments:

-This month, Facebook said that it is planning to open Messenger to publishers; it also added that it will launch the feature with few unnamed participating publishers.

-In February, Facebook rolled out the ability to live stream videos to all Android users, starting with the US. The Live Video feature was launched for iOS users in the US earlier in February itself, with a global roll-out planned over the next few months. The iOS feature is currently available in 30 countries.

-In January, Facebook’s standalone messaging app Messenger crossed 800 million active monthly users, inching closer to the Facebook-owned WhatsApp messenger’s 900 million active monthly users.

-In December 2015, Facebook introduced a new pilot feature called ‘services’ that lets users find local businesses which users can review and rate. The feature is available universally, and lists professional services like plumbers, spa, beauty & personal care, pet service, medical & health and automotive etc.

Image source: mkhmarketing under CC BY 2.0

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