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Facebook India now has 142M users; over 90% users mobile



Social networking site Facebook now has more than 142 million Monthly Active Users (MAUs) users in India, out of which at least 133 million MAUs were accessing the site through mobile phones, the company informed MediaNama. Mint reported this initially. A total of 69 million users in India use Facebook daily, while 64 million of them access the website through a mobile device.

As of Q1 2015, the Facebook’s Indian user base stood at 125 million active users (MAUs), out of which 114 million were mobile MAUs. In the same period, Facebook India had 59 million daily active users (DAUs), out of which 53 million DAUs come through mobile, accounting for over 89.8% of Facebook’s daily traffic as of March 2015.

Global MAUs: By the fourth quarter of 2015 (Q4 FY2015), Facebook reported 1.59 billion MAUs worldwide. It crossed the 1 billion mark in the third quarter of 2012 (Q3 FY2012), taking lead position among the top social media platforms, in terms of MAUs. The second position is closely taken up by the Facebook-owned messaging service WhatsApp, with over 900 million users globally.

Facebook at Work: The enterprise version of Facebook dubbed as ‘Facebok at Work’, which allows businesses to build their own secure social network, added over 60,000 companies on the waiting list. The service, which is still in beta version, plans to go worldwide with newer features, later this year.

Work chat: In November 2015, Facebook quietly launched a messenger app called Work Chat on Android, which allows co-workers to message each other individually, participate in group chats, share photos and videos, make voice calls, and even use stickers. It came as an addition to the Facebook at Work initiative.

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Recent Facebook developments:

-This month, Facebook said that it is planning to open Messenger to publishers; it also added that it will launch the feature with few unnamed participating publishers.

-In February, Facebook rolled out the ability to live stream videos to all Android users, starting with the US. The Live Video feature was launched for iOS users in the US earlier in February itself, with a global roll-out planned over the next few months. The iOS feature is currently available in 30 countries.

-In January, Facebook’s standalone messaging app Messenger crossed 800 million active monthly users, inching closer to the Facebook-owned WhatsApp messenger’s 900 million active monthly users.

-In December 2015, Facebook introduced a new pilot feature called ‘services’ that lets users find local businesses which users can review and rate. The feature is available universally, and lists professional services like plumbers, spa, beauty & personal care, pet service, medical & health and automotive etc.

Image credit: Pixabay under CC0 1.0

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MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ