Online ticketing platform BookMyShow has acquired Fantain Sports, a Chennai based fan management and analytics startup, for an undisclosed amount, to expand its reach and grow its user base, reports ET.
We’ve written to BookMyShow for a confirmation and will update this if we hear from them. We were unable to reach Fantain Sports despite multiple attempts. The ET report cites Ashish Hemrajani, co-founder of BookMyShow, as saying that the acquisition will help BookMyShow use the analytical intelligence data to get insights about sports fans, since sports is becoming a strong focus category for the company.
Fantain offers engagement, strategy and consultation
Fantain offers fan engagement through mobile and web solutions, stubs and widgets which can be used in channels to capture and send fan interaction via TV, digital, web, POS etc to its database for analysis. Its relationship management tool aggregates data from multiple channels to remove duplicates and identify unique users and create strategy for its clients. It claims to support all major revenue areas for a sports company, including media rights, sponsorships, merchandise and loyalty programs.
The startup was founded by Anand Ramachandran, Vivek Venugopalan and Aravind Ramachandran in 2013 and currently services IPL cricket teams, Kolkata Knight Riders and Sunrisers Hyderabad.
BookMyShow financials and tickets sold
In September 2015, Bigtree Entertainment, which BookMyShow, reported revenues of Rs 127.6 crore for the year ended March 31, 2015 (FY15), up 51.9% from Rs 84.02 crore revenues reported in 2014. Network18 mentioned that BookMyShow sold an average of more than 4.5 million tickets a month in FY15, with over 50% of the tickets now being bought via mobile.
In February 2015, the company bought a majority stake in Eventifier for $2 million for an all cash deal, with existing investors exiting the company. Started in June 2012 by Jazeel Badur Ferry, Nasim Zeeshan and Mohammed Saud, Eventifier allows event organizers to archive event related content like photos, videos, slides, tweets and conversations from the web to a dedicated events page.
In June 2014, Bigtree Entertainment raised Rs 150 crore from SAIF Partners and existing investors Accel Partners and Network18. Prior to this this, it had raised Rs 100 crore from Accel Partners in return for a minority stake in the company in August 2012.
From the archives:
BookMyShow CEO Ashish Hemrajani:
– On The PVR Deal, Mobile, Monopolies
– On Ticket Pricing, Refunds, Competition, Offline ticketing and more
Our BookMyShow coverage.