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Bloomberg & The Quint to launch a new TV channel: Report

Bloomberg and Raghav Bahl's The Quint have signed a joint venture agreement to launch a co-branded television news channel and website, reports the Mint. The companies will invest Rs 100 crore in the venture, with 74% of the stake held by Raghav Bahl and 26% by Bloomberg. The agreement will last for 10 years. Neither agency confirmed the deal, but did hint at a partnership via Twitter: #ModiAtBloomberg | @Bloomberg will work in partnership with @TheQuint, more about it in the months ahead: John Micklethwait — The Quint (@TheQuint) March 28, 2016 According to the report the website is expected to go live in the next three months, while the news channel will start after acquiring an uplinking license from the ministry of Information and Broadcasting. Both the mediums will be labelled as Bloomberg-Quint., and will compete with the likes of Network 18, ET NOW, NDTV Profit etc. Bloomberg, Reliance partnership: Note that in January this year, Bloomberg said it would terminate its agreement with Business Broadcast News, the news broadcast arm of Anil Ambani’s Reliance ADA Group, from the 31st of March. At the time, Bloomberg said it would soon unveil plans for a future TV channel in India. Quint’s TV ventures: In June last year, The Quint had partnered with Da Vinci Media to launch a Da Vinci Learning TV channel in India. The partnership was a 50:50 joint venture with the TV channel’s main focus being on family educational content. Note that The Quint had gone live…

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