Jubilant Foodworks, the company which operates Dominos Pizza and Dunkin Donuts in India, reported that the online contribution for delivery sales stood at 36% for the quarter ended December 31, 2015 (Q3 FY16). The company also stated that 38% of the online delivery sales came from the mobile app. (hat tip: Miten Sampat)
The percentage of online delivery sales has been increasing steadily from 27% in the same quarter last year. The percentage of mobile contribution to online sales has also been increasing from 21% in the same period last year.
Jubilant Foodworks also said that the number of downloads of the mobile app stood at 3.7 million compared to 2.3 million in the same period last year.
In India, Jubilant operates 1,004 Dominos Pizza Restaurant across 230 cities while the company operates 70 Dunkin Donuts restaurants across 24 cities.
Jubilant said that total income from sales was at Rs 633.76 crore at the end of Q3 FY16, showing a growth of 14.3% from the same quarter last year. The company, however, does not provide a differentiation between sales at the restaurants and delivery.
Competition with McDonald’s, Faasos and Box8
Westlife Development Limited, the company which operates McDonald’s restaurants in West and South India says that 50% of its delivery orders come from online in Q3 FY16. The company’s total sales stood at Rs 210.28 crore increasing 8.17% from the same quarter last year. McDonald’s has 223 restaurants in the regions it operates. The company also does not give a breakup of sales from delivery and at restaurants.
Among newer quick service restaurants, Faasos says that 97% of its orders come online. The currently operates in 10 cities across India and claims to have 160 distribution centres. The company also claimed that it is serving 350,000 orders per day. The company raised Rs 200 crore or about $30 million in a round of funding led by Ru-Net, with participation from existing investors Sequoia Capital and Lightbox Ventures.
Mumbai-based Box8 raised Rs 21 crore in a series A round of funding from Mayfield in May 2015. At the time, the company claimed that to have 22 delivery units across the city. The platform claims to see over 2000 transactions every day, with 80% of the transactions coming from repeat customers.
Developments in the online food delivery sector:
– In January, online meals delivery service for trains TravelKhana tied up with the IRCTC, to order food from the portal even while travelling on trains.
– In the same month, online food ordering startup Swiggy raised Series C funding worth $35 million from new investors Harmony Partners and Singapore based RB investments and existing investors SAIF Partners and Norwest Venture Partners.
– Zomato shut down online ordering operations in 4 cities; Lucknow, Indore, Cochin and Coimbatore. The company said that the size of the market in these cities accounted for less than 2% of its order volumes thus leading it to shut down operations.
– Bangalore-based FreshMenu, an online first restaurant, raised Rs 110 crore (~$16.5M) in a round of funding led by Zodius Capital, and participation from existing investor Lightspeed Venture Partners.
– Online food ordering startup Foodpanda laid off 15% of its staff across verticals, to become ‘sustainable and profitable’. It claimed that it has reduced manual intervention and hit 98% automation rate in order processing, thus leading to cutting its workforce.