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Zee Digital, the digital arm of Zee Entertainment, has launched a new video on demand (VoD) platform called OZEE, reports DNA. The platform is currently live on desktop browsers, with an Android app expected to launch soon.

OZEE will stream movies, TV shows, videos and music. It currently lists over 350 movies, most of them old Hindi and regional movies; various videos including trailers, recipes, award shows etc.; and TV shows which are aired on Zee. As for music, the platform lists entire movie albums which are available as music videos. Interestingly, Zee mentions that it will make TV shows available on the platform ‘within minutes’ of airing on TV.

As of now, users can use the platform for free, and don’t even have to login to view content. Overall the structuring of the website and its lack of a login requirement makes it feel a little like YouTube.

Note that Zee is pretty late to the show. Competitor Star India launched its video streaming service called Hotstar in January last year, while Sony launched its video streaming service called SonyLiv back in 2013. Hotstar began expanding internationally last month.

Developments in online streaming:

– Last month, Netflix launched in India. Netflix CEO Reed Hastings had said that the company was planning to launch original Bollywood and animation programming aimed at non-US markets.

– In December, live streaming platform YuppTV launched YuppFlix, an on demand movie streaming service in all its regions of operation.

– Star India’s video streaming platform- In November, Netflix said it would stream a specially edited version of the Bollywood movie Gangs of Wasseypur as a mini series. Netflix CEO Reed Hastings had said that the company was planning to launch original Bollywood and animation programming aimed at non-US markets.

– In October, Viacom18 Digital Ventures announced VOOT, a mobile video platform which would go live in the ‘coming months’ to broadcast Viacom18 content, and create original content programming.

– In August, video streaming service HOOQ signed a multi-year deal with Sun TV and added over 1,000 Shemaroo video titles.

– In the same month, Dish TV launched a new video-on-demand service called DishFlix which would allow users to watch ad-free movies.

– Spuul had started offering content from Multi Screen Media which owns and operates the Sony Network of television channels to stream its popular TV shows, and added more content from UTV. However, a Spuul representative informed us that it no longer partners with Sony Network for content.

– In July, Hungama launched HungamaPlay, with a catalog of 6,500 movies.