Yupp TV

Internet-based live streaming platform YuppTV has partnered with NDTV to provide live digital content from four channels including NDTV India, NDTV 24×7 and NDTV Profit/Prime and NDTV Good Times, reports Economic Times. Users outside India can also access the live stream, the report added.

With the new partnership, the total number of T.V channels on YuppTV’s platform grows to 16. It currently has more than 200 Indian TV channels in 13 different languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Bengali, etc.

Its current content partners include: Times Now, ET NOW, Zee Network, ETV Network, Sahara, Sun Group, News X, Zoom, TV Today, Maa, ABN, India TV and 9XM. For technology, it has tied up with Intersystems, Nokia Ovi, Intel, Roku, AdapTV and LiveU among others.

Other content services offered by YuppTV

In December last year, YuppTV launched YuppFlix, an on demand movie streaming service in all its regions of operation. YuppFlix offers more than 5,000 movies (overall 25,000 hours of content) across different genres in 12 languages, including Tamil, Hindi, Telugu, Malayalam, Bengali, Punjabi and Kannada. It will also inform its users about the availability and internet premieres of movies through ad campaigns and push notifications.

YuppTV had also launched YuppTV Bazaar, a new category of curated user generated content, in December last year. YuppTV Bazaar curates user generated content and verifies it for originality, quality and other factors to ensure that users get only quality content. Once the content is approved, it will be listed on YuppTV, with 70% of the advertising revenue shared with the corresponding content creators. The Bazaar is currently live on the platform’s India website, with short films, comedy specials and other video content. It lists Pocket Films, Y Network, Indian Raga etc., as content providers.

YuppTV launched its services in April last year first in metro cities, and then expanded to other cities. It offered its digital streaming services for free for a few months, with plans to introduce its ad-free subscription model. The streaming provider also offered a set-top box, which allowed users to connect it to a normal TV set. The service, charges its users a month in advance and then on a pro-rata basis, depending on the date of subscription and also offers a free 7 day trial. Its Hindi packs are priced at $10 and $15 monthly. The YuppTV India site offers daily, weekly and monthly passes for Rs 5, Rs 30 and Rs 100 respectively.

Funding: YuppTV had raised $2.5 million from angel investor Sashi Reddi, who also picked up 10% stake in the company, in April last year. At that time, the company claimed to have over 6 million users, though the number of paid users were low.

Other developments in online video streaming:

–Hotstar provided exclusive live stream ICC cricket events, and other similar digital clips through their app, in December last year. The move came after ICC appointed Novi Digital Entertainment as the exclusive digital clips licensee for all ICC events from 2016 to 2019.

– After launching its services in India in January, Star India’s video streaming platform Hotstar began expanding internationally in November last year.

– Last month, Netflix said it would stream a specially edited version of the Bollywood movie Gangs of Wasseypur as a mini series. Netflix CEO Reed Hastings had said that the company was planning to launch original Bollywood and animation programming aimed at non-US markets.

– In October, Viacom18 Digital Ventures announced VOOT, a mobile video platform which would go live in the ‘coming months’ to broadcast Viacom18 content, and create original content programming.

– In August, video streaming service HOOQ signed a multi-year deal with Sun TV and added over 1,000 Shemaroo video titles.

– In the same month, Dish TV launched a new video-on-demand service called DishFlix which would allow users to watch ad-free movies.

– Spuul started offering content from Multi Screen Media which owns and operates the Sony Network of television channels to stream its popular TV shows, and added more content from UTV.

– In July, Hungama launched HungamaPlay, with a catalog of 6,500 movies.